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Once people believed the world was flat. They were wrong. During 42 years as a financial planner, I discovered investors are told investment strategies that look scientific but are not.


I wrote a financial book using the metaphor of an apple orchard to explain how money works. THE MONEY ORCHARD: Money making money instead of you working. It is philosophical and psychological rather than technical. How to invest is following some basic rules based on math and patience. Actually, it is just buying a good business. It's simple, but not easy. The biggest problems are psychological. Our brains fool us. Investing is not for entertainment. It's not a casino. It's not predicting the fortune. And famous Gurus don't know what the market is going to do.


My Funnels change the way people look at investing. When they have a new perspective, their behavior changes for better results.

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